THE LIBRARYÂ Â /Â Â WEBSITE MARKETING
Building a digital foundation for CES National Solutions
Launched 8 new strategic landing pages for the National Solutions Group. Designed to rank, inform, and convert the right buyers.
MY ROLE
Content
Strategy
Messaging
Architecture
Stakeholder
Interviews
SEO
Strategy
Creative
Direction
Cross-Functional Leadership
UX
Collaboration
THE CHALLENGE
The CES National Solutions Group is comprised of 8 individual groups, yet they have no digital footprint on the City Electric Supply e-commerce website. Pre-existing messaging was inconsistent across LinkedIn pages and PDFs.
We needed to create a unified online presence that stayed true to our branch-first model while giving these teams the visibility they needed to grow.
THE INSIGHT
Buyers researching complex solutions don't have time to dig. They need clear answers, expertise they trust, and confidence they're in the right place.
THE STRATEGY
Partner closely with national accounts to understand their business, identify customer pain points, and craft solution pages that educate quickly, build credibility, and convert the right prospects — without competing with our branches.
THE EXECUTION
1. Research & Discovery
Owned end-to-end research analyzing the market, competitors, and internal data. Interviewed directors, SMEs, and account managers across all 8 groups to uncover differentiators, buyer needs, and objections.
2. Messaging & Structure
Defined the content framework, page hierarchy, and information flow for a consistent experience across all pages. Wrote all messaging to position each group with clarity.
3. UX & Content Collaboration
Partnered with UX, Web, Digital, and SEO to design user journeys that are easy to scan, understand, and act on. Balanced stakeholder input with best-practice UX and conversion principles.
4. Creative Direction
Directed photography, iconography, layouts, and interface elements to reflect scale, professionalism, and expertise at first glance.
5. Launch & Optimization
Launched 8 new landing pages and supported blog content. Collaborated with SEO to ensure technical best practices and ongoing improvements.
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8 NATIONAL SOLUTIONS PAGES LAUNCHED
One unified experience. Eight specialized solutions.
Corporate
Solutions
EV
Solutions
Government
Solutions
Marine
Solutions
Power Infrastructure
Solutions
Strategic
Solutions
Concept & Design Studio
Multifamily
Solutions
BUSINESS IMPACT
The new pages established visibility, built trust, and attract the right buyers actively searching for these solutions.
Search visibility establishedÂ
Now ranking for high-intent keywords and showing up where buyers search.
More qualified inbound leads
The right buyers are finding us, engaging, and reaching out for solutions.
Stronger conversion opportunitiesÂ
Clear messaging and intuitive UX guide prospects to take the next step.
A cohesive digital presence that supports branches and elevates the entire organization.
Better alignment across the businessÂ
Supporting content that convertsÂ
Blog content that ranks, educates, and continues to bring in qualified prospects.
AFTER
8 high-performing landing pages
Unified, clear messaging
Launching a digital presence isn't just about publishing pages. When you're building a foundation, do it right the first time. Earn visibility. Build trust. Create a steady pipeline of qualified opportunities.
KEY TAKEAWAY
Easy for buyers to understand our solutions
Rankings for strategic keywords
Driving qualified leads and new business
We turned zero pages into a scalable digital asset that continues to drive results.
BEFORE
No digital footprint
Inconsistent messaging
Hard to understand what we offer
Not showing up in search
Limited lead generation